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How To Become A YouTube Ad Specialist

Adan Coronado • November 10, 2021
how to become a youtube ad specialist

How To Become A Youtube Ad Specialist


Are you looking to become a Youtube Ad Specialist and don't know which course or certification to take? If you answered yes, then this how-to guide is for you.


As you know, there are many programs to choose from when considering how to become a YouTube Ad Specialist. It's really hard choosing which one will suit your needs because of the lack of information online about how each program works or what they actually entail. 


Youtube Ads is a blue ocean platform and getting in early will provide you a good opportunity to get good clients.


The Fastest Way Is To Get a Youtube Ads Mentor

The best advice I give anyone that is looking to become a youtube ad specialist is to learn from somebody who has done it before.


Taking an online course from someone that is already a youtube ad specialist is the quickest way to learn because they have been through trial and error and are teaching you based on experience. 


Sure, you can learn how to set up a campaign by watching videos on Youtube or taking free courses online but maintaining the performance of a campaign and optimizing it to keep up with consistent results is another story. 


In order to really become a Youtube ads specialist, you need to learn firsthand from someone that is running youtube ad campaigns on a daily basis. This person knows specific rules, campaign structures, and proper optimization strategies to maintain performance and prevent losing clients. 



What does a Youtube Ad Specialist actually do? 

Youtube Ads account management is where you want to start. A day-to-day management work involves:


  • Doing demographic research on how to reach specific audiences
  • Monitoring how users are interacting with videos/ads after they've been shown
  • Testing, learning, and improving campaigns 
  • Performing and acting on the competitive analysis
  • Make data-driven decisions about the future of your campaigns.
  • Managing bidding strategies 
  • Troubleshooting campaign issues 
  • Managing budgets effectively 


A freelancing Youtube Ad Specialist might have a different role compared to a specialist that is working within an agency. 


As a freelancer, you need to be working closely with clients. Keep in mind that every client is different! Each client has specific goals and KPIs they want to see from their campaign. 


At an agency, you might be assigned 1 account or 10 accounts and you might not even have direct contact with any of the clients. 


Most youtube ads specialists working at agencies work under an account manager that directs the advertising strategy. The account manager is usually the first point of contact for clients. 



Conclusion 

If you are serious about becoming a Youtube Advertising Specialist, it is important that you invest in yourself by getting Youtube ads mentor or joining a Youtube ads mastermind. 


The more daily diligence you do, the better your skills become. It's important to keep learning new things and investing in yourself. If you want to succeed as a Youtube ad specialist, it is vital that you constantly look for new ways to improve your craft. 


I hope you found this blog post on "How to become a YouTube Ad Specialist" helpful. If you did, share the article! I work hard to provide helpful content for my readers. 


If you want to Leverage YouTube Video Ads To Scale Your Business to 6 or 7+ Figures or help clients then you'll want to get your hands on the Youtube Advertising Master Class that helped me become a Youtube Advertising Specialist. Get the Limited-Time Flash Sale of 50% OFF here


By doing so, I earn a small commission from the sales made. The income barely covers the time I spend on creating these articles. Thanks! 





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